"In a trendy little event space in Manhattan’s Chelsea neighborhood on Wednesday night, startups, developers and curious bystanders met to discuss deep linking, the business interests driving it, and the challenges the technology faces, at Deeplink.NYC.
The event, hosted by Eniac Ventures, was one of the first to put several of these deep linking, app search and mobile commerce companies in the same room. Four startups—Deeplink, URX, Button and Wildcard—talked deep linking, demoed their apps and APIs, and hosted a forum moderated by Google’s Vera Tzoneva, who heads up strategic partnerships for Google Now and App Indexing, Google’s own mobile deep linking effort."
